Emirates announces a new brand ambassador, Penelope Cruz

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Launching mid-summer 2023, Emirates presents Penelope Cruz as its newest advert marketing campaign and brand collaboration. The Academy Award profitable actor and philanthropist is already a fan of the Emirates brand and a frequent flyer who has visited Dubai a number of occasions. In unique behind-the-scenes footage shot onboard a signature Emirates A380 plane, Cruz revealed her ardour for Emirates and the constructive affiliation she has with the brand stating that she was thrilled to companion with Emirates after years of touring with the airline, on a number of the most particular journeys of her life.

The new TV spots will begin to air globally from June 2023, in each English and Penelope’s native tongue of Spanish. With a thought frightening theme of ‘travel is not just about the end destination; ​it’s additionally about the way you get there’, the brief advertisements present Cruz sampling all of the unique luxuries that Emirates First and Business Class prospects expertise as they Fly Better, from a crafted beverage within the A380 Onboard Lounge, to an indulgent bathe above the clouds, cheering for a soccer sport proven on reside TV, to relishing beneficiant helpings of luxurious caviar. In different spots, she enjoys the spacious seats in Emirates’ new Premium Economy Class.

She interacts with Emirates Cabin Crew in a number of languages and enjoys the big variety of flicks and content material on Emirates’ award-winning ice inflight leisure system, considered on a enormous 32-inch full HD LCD display – the most important within the aviation business. Cruz can be filmed utilizing the non-public temperature controls in her personal First Class Suite, utilizing bespoke binoculars to benefit from the sky-high views, and carrying the Emirates hydra-active moisturising pyjamas to settle in for a siesta in her lie-flat mattress, surrounded by an array of luxurious facilities – guaranteeing her journey is spectacular from the start.

Following within the footsteps of different globally profitable advertisements corresponding to Burj Girl, Jennifer Aniston onboard Emirates, and Gerry the Goose, Penelope Cruz will companion within the advert collection to be aired globally on TV information channels, featured on Emirates’ personal digital channels, with extra joint actions to be introduced over the approaching 12 months.

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